LOS ANGELES (November 18, 2025) – POSH on Kirkwood—the newest boutique hotel in Bloomington, Indiana—has partnered with leading guest technology provider SONIFI to offer premium in-room entertainment and conveniences that both delight guests and drive additional revenue for the property.

POSH on Kirkwood has transformed a former downtown bank into a luxurious destination for people visiting Bloomington and the nearby Indiana University.

Each of the property’s 45 suites features custom furnishings, spa-inspired bathrooms and modern amenities, including interactive features and entertainment from SONIFI on Samsung smart hospitality TVs.

Customizations on the SONIFI interactive TV platform showcase POSH’s incredible amenities, including an upscale cocktail bar located in the building’s original bank vault, three outdoor terraces, a custom sauna room, complimentary bikes to explore the city, and an on-site bagel shop.

And for when guests are in their rooms to relax and recharge with familiar comforts, SONIFI’s system provides live TV programming from DIRECTV, an extensive selection of on-demand movies and wellness content, and secure streaming from more than 5,000 apps with SONIFI’s patented STAYCAST solution.

“Our suites are designed to be a sanctuary of comfort, style and calm,” said Matt Swisher, General Manager at POSH on Kirkwood. “Making sure our guests have all the in-room amenities they want most, including their favorite entertainment, is part of that.”

POSH on Kirkwood is one of the first hotels in the country to implement the newest iteration of STAYCAST that uses Google Cast™ software embedded directly in Samsung smart hospitality TVs.

Building Google Cast into Samsung’s HBU800N and HGU7010F TV models means less in-room equipment for hotels to install and manage, without sacrificing the experience and entertainment guests expect. With the embedded Google Cast technology, guests can cast movies, shows, music, sports and more from their Android and iOS devices to the TVs in their room.

Elevating in-room experiences with SONIFI’s interactive system and entertainment options reflects the attention to detail and thoughtful design POSH on Kirkwood puts into every element of its property. SONIFI’s system helps make sure guests don’t miss any of it.

Personalized, time-aware guest messages, on-screen promotions and QR codes for bookings make it simple and convenient for guests to enjoy the full experience, while also driving satisfaction, revenue and loyalty for the hotel.

“POSH on Kirkwood is setting a new standard for boutique hospitality, balancing luxurious elegance with modern comforts and technology to create unforgettable stays,” said SONIFI CEO Ahmad Ouri. “We’re honored to have SONIFI be part of the experience POSH is creating for its guests.”

About POSH on Kirkwood

POSH on Kirkwood is a boutique hotel nestled in the vibrant heart of Bloomington, Indiana, where curated styling and signature experiences infuse every moment with a sense of timeless luxury. Housed in a historic former bank, POSH on Kirkwood is now a haven of sophistication with an ambiance that is rooted in tradition yet refreshingly modern. See how the hotel creates a seamless blend of high fashion and Midwestern charm at poshhotelbloomington.com.

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than 1.1 million rooms across 5,400 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

Android and Google Cast are trademarks of Google LLC.

Read the press release on PR Newswire.

LOS ANGELES (October 7, 2025) – Southern California’s premier luxury hospitality management company JC Resorts has partnered with SONIFI, the industry leader in guest technology, to bring the in-room entertainment guests want most alongside customizable features that drive revenue and operational efficiencies at its properties.

The two companies’ relationship began with SONIFI’s interactive TV system being fully deployed in each guest room at San Diego’s Rancho Bernardo Inn and the newly redesigned Surf & Sand Resort in Laguna Beach.

Blending sophistication with simplicity, the interactive TVs give guests intuitive and user-friendly access to curated live programming, secure streaming options to thousands of apps, and exclusive on-demand movies and wellness content.

The system also allows JC Resorts to promote on-site amenities, services and revenue centers through branded menus and custom promotional content. Guests can explore the resorts’ signature dining options, book luxurious spa appointments, and discover artfully crafted areas of the properties — all from the comfort of their room.

This strategic collaboration supports JC Resorts’ dedication to elevating hospitality through innovation, personalization and premium service. The thoughtfully tailored guest technology experiences of SONIFI’s solutions reflect the broader shared dedication between the two companies to anticipate modern guest needs, especially as digital convenience continues to define luxury hospitality.

“Our commitment at JC Resorts is to go beyond expectations and create lasting impressions,” said Diane Li, Chief Information Officer at JC Resorts. “Today’s travelers expect the same quality and convenience in their in-room entertainment as they enjoy at home. SONIFI’s platform not only delivers that elevated service, it also gives us a powerful tool to communicate with our guests and showcase everything our resorts have to offer.”

“At SONIFI, we’re proud to partner with hospitality leaders like JC Resorts with technology that increases guest satisfaction while delivering incremental revenue and meaningful business outcomes for the property,” said Roy Kosuge, Chief Operating Officer at SONIFI. “By combining interactive content with seamless entertainment options, we’re giving guests more control over their stay, while giving hotels smarter ways to engage with and delight them.”

About JC Resorts

JC Resorts is a premier owner and manager of esteemed resorts and premium golf courses, rooted in Southern California with over five decades of expertise in luxury and lifestyle hospitality. JC Resorts specializes in comprehensive services focused on the guest and a deep desire to share Southern California’s one-of-a-kind beauty. Its distinguished portfolio of sought-after inspiring escapes includes 20 resort and golf destinations such as Rancho Bernardo Inn, Surf & Sand Resort, Terranea, Scripps Inn, La Casa del Zorro, Cross Creek Golf Club, and Rancho Bernardo Inn Golf Course. For more information on JC Resorts, follow us on social media or visit www.jcresorts.com.

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than 1.1 million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

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View the press release on PR Newswire.

Chief Operating Officer Roy Kosuge recently chatted with Canada’s Western Hotelier magazine about the evolution of in-room entertainment.

Excerpts from the conversation:

“We live in a time of over-the-top streaming entertainment at home, to take just one example, with users having quickly gotten used to being able to tailor their entertainment experience.”

* * *

“In the past six months we partnered with LG to provide embedded casting, and this is already in use in a number of high-end hotels. We’re also working with another major brand to expand our embedded casting offerings.”

* * *

“We’ve been studying how to leverage the TV beyond guest satisfaction: specifically, we’re determining different ways it can drive revenue for the hotelier. Late checkout is one capability that we have already deployed; upcoming will be the integration of loyalty experiences.”

MEXICO CITY (July 15, 2025) – With the opening of the new luxury resort Rosewood Mandarina, guests get five-star accommodations that include best-in-class guest engagement technology from SONIFI.

Located on the west coast of Mexico in the Riviera Nayarit, Rosewood Mandarina is nestled in a unique landscape of lush mountains, sprawling flatlands and pristine beachfronts. It’s the fourth property in Mexico for Rosewood Hotels & Resorts that opened this spring as a sanctuary where nature, culture and adventure converge.

With SONIFI’s interactive TV platform in each of the 134 suites, guests can not only access thousands of streaming apps via SONIFI’s patented STAYCAST solution, they also get an insider’s look at everything the resort has to offer.

With customized smart on-screen experiences, guests can explore activities like ziplining, surfing, golfing, horseback riding at the Mandarina Polo & Equestrian Club, and dozens of free fitness and wellness videos. They can also get a look at the curated cuisines of the resort’s signature restaurants and luxury offerings of the on-site spa, and easily book reservations throughout their stay.

“The Rosewood team truly understands the value of an interactive system for guests, and what it can do to elevate experiences at their properties,” said Shivan Sihota, Vice President of SONIFI Mexico and International. “It’s the entertainment and convenience guests look for, paired seamlessly with the branding and promotions an exquisite getaway like Rosewood Mandarina deserves. We’re proud to partner with Rosewood at this property and as they expand their presence in Mexico, redefining what an extraordinary guest experience can be.”

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more about SONIFI Mexico at sonifi.com/mexico.

View the press release on PR Newswire.

LOS ANGELES (June 3, 2025) – Premier real estate investment and hospitality management company Highgate has expanded its long-standing collaboration with SONIFI, naming the company a preferred partner for guest technology solutions across its hotel portfolio.

Under the new partnership, Highgate-managed properties have access to exclusive pricing and support teams for SONIFI’s full suite of solutions, including Wi-Fi, interactive TVs, streaming and free-to-guest programming.

Highgate selected SONIFI for its proven ability to deploy scalable, high-performance technologies across diverse brands and asset types. As part of the 2025 rollout, SONIFI will upgrade Wi-Fi networks at more than 70 Highgate properties in the U.S., enhancing digital infrastructure for both branded and independent hotels.

Among the flagship properties benefiting from the partnership is Florida’s TradeWinds Resort, a beachfront destination spanning 40 acres and 1,600 feet of shoreline. There, SONIFI will deliver managed Wi-Fi, linear TV and streaming content powered by an interactive platform that elevates the guest experience and unlocks incremental on-premises revenue opportunities.

“Our partnership with SONIFI is a strategic alignment with a technology leader that shares our commitment to delivering exceptional hospitality experiences,” said Mike Uwe Dickersbach, Chief Information & Digital Officer at Highgate. “Their understanding of the nuanced needs of our diverse portfolio makes them an ideal partner as we continue to innovate and scale.”

“Being named a preferred partner by Highgate reflects our shared vision for excellence in guest experiences,” said Ahmad Ouri, CEO of SONIFI. “We’re proud to support Highgate’s properties with reliable, revenue-driving technology solutions tailored to today’s hospitality demands.”

About Highgate
Highgate is a leading global real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing footprint in Europe, the Caribbean and Latin America. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. For more information, please visit www.highgate.com.

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

View the press release on PR Newswire.

LOS ANGELES (May 13, 2025) – Guests at the stunning Crystal Springs Resort now have an equally stunning in-room TV experience thanks to the property’s longtime technology partner SONIFI.

Located just an hour outside New York City, Crystal Springs Resort is a top travel destination for world-class golfing, luxurious spa treatments, culinary delights and unforgettable getaways.

The property has used SONIFI’s interactive TV platform in their guest rooms for many years; when they saw the company’s newest platform, though, they knew the modern look, convenient features and revenue-driving opportunities would be an update worth making.

Since the resort already had the room equipment and headend system set up on site, SONIFI simplified the process by using its latest deployment option, Headend Interactive, to upgrade the in-room experience.

“Crystal Springs Resort was a perfect candidate for this interactive TV headend deployment,” said Roy Kosuge, SONIFI’s Chief Operating Officer. “Using their existing TVs, remotes and RF infrastructure, we were able to improve their guest engagement platform without the need for room visits or rewiring.”

With the new interactive platform, Crystal Springs Resort welcome guests with a scene-setting video that automatically plays when the TV turns on. They’re also able to use the system’s features to promote all the resort has to offer. With customizable videos, guest messages, digital guidebooks and main menu highlights, guests get a closer look at amenities and enticing offers for the resort’s revenue centers.

“We have so much we want guests to know about, whether it’s our six top-rated golf courses, award-winning spas, 10 unforgettable dining options, multiple wedding and event venues, or guest services available at each of the two hotels on site,” said Larry Slonaker, Chief Information Officer at Crystal Springs Resort. “This updated system from SONIFI lets us showcase all of it in a way our guests are really responding to, and with Headend Interactive, it was very affordable with minimal impact during install.”

The interactive TV also gives guests easy access to their favorite entertainment like live TV programming from DIRECTV, secure streaming from thousands of apps with STAYCAST, and premium on-demand content.

“Guests at Crystal Springs Resort have high expectations for their experience there,” Kosuge said. “The resort delivers on every level, and we’re proud to have SONIFI be part of that, too.”

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

View the press release on PR Newswire.

Gaming & Leisure’s Voice podcast host John Cash Filippe welcomed Kara Heermans, SONIFI’s senior vice president of product management and user experience, to discuss how the role of the in-room TV—and the content on it—has evolved over the years, and why it’s more important than ever for hotels to pay attention to.

Watch & listen to the discussion:

LOS ANGELES (April 8, 2025) – Wanting travelers to have the best in-room amenities at the fully transformed OUTRIGGER Waikīkī Paradise Hotel, the OUTRIGGER team turned to longtime technology partner SONIFI to provide the entertainment and connectivity their guests want and expect.

Located in the heart of Honolulu, Hawai‘i, OUTRIGGER Waikīkī Paradise Hotel has been a familiar property with local residents for many years, formerly known as OHANA Waikīkī East by OUTRIGGER. With the full-property remodel OUTRIGGER led, they sought to completely reimagine the guest experience at the craft hotel, blending modern comforts with the cultural heritage of the island.

Along with a completely refreshed lobby, pool and fitness center, visitors are surrounded by artwork and murals by local artisans throughout the property, including the 443 newly renovated guest rooms and suites.

Each guest room is designed to be a sanctuary for travelers. Knowing how important staying connected is for their guests from all over the world, OUTRIGGER worked with SONIFI to upgrade its HSIA network using G.hn technology, which is capable of delivering Gigabit network speeds over a property’s existing coaxial cabling.

“OUTRIGGER Waikīkī Paradise Hotel is a consistently high-occupancy property, typically with more than one guest per room, meaning there’s multiple connected devices at a time in every room. That requires a solid, reliable network across the property to support all the guest devices, in-room technology and hotel management systems,” said Paul Johnson, SONIFI’s General Manager of Internet Services. “Taking rooms out of service to run new cabling wasn’t feasible, so we worked closely with the property’s IT team to update their network with a G.hn solution.”

The new network delivers the stability and speed to meet guests’ Wi-Fi demands as well as the hotel’s back-of-house management needs. It also serves as the backbone to run other SONIFI technology installed in the rooms, including:

• Interactive TVs with custom branding and features that drive revenue with promotions of the on-site amenities, other OUTRIGGER properties and third-party partners
• Free-to-guest programming from DIRECTV, with custom lineups to include channels that cater to their international guests
• Simple and secure streaming from thousands of apps with STAYCAST, where guests use their personal devices to cast content directly to the in-room TV

“Guests who are looking to unwind or rest for a bit in their room often turn to their favorite entertainment to relax,” Johnson said. “We looked at the property’s demographics and typical guest behavior to make sure they would have the comforts of home that they look for, while incorporating engaging and visually stunning opportunities on the interactive TV for OUTRIGGER Waikīkī Paradise Hotel to promote how great their entire property is—leading to an increase in on-prem revenue for them.”

This upgrade wasn’t the first time the OUTRIGGER team has worked with SONIFI, and it won’t be the last.

“We partner with SONIFI for our property technology solutions because of the longstanding trust and reliability they’ve consistently demonstrated—both in the quality of their products and the expertise of their team,” said Henry Schwartz, Chief Information Officer at OUTRIGGER Hospitality Group. “They continue to deliver tailored, innovative solutions that align with the distinct needs of each of our properties and their guests. We’re especially pleased with their work at the newly reimagined OUTRIGGER Waikīkī Paradise Hotel, and we look forward to continuing our collaboration on future projects.”

“Guests, island locals, and the OUTRIGGER team all have high standards and expectations at OUTRIGGER Waikīkī Paradise Hotel, just as they do for all OUTRIGGER properties,” Johnson added. “We’re honored to be trusted to deliver technology experiences designed to impress.”

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

View this press release on PR Newswire.

LOS ANGELES (March 25, 2025) – In partnership with LG Electronics and Google, leading guest technology provider SONIFI is deploying LG smart hotel TVs embedded with Google Cast software to the hospitality industry.

Following successful pilot implementations of the embedded casting technology in 2024, SONIFI is now installing the newest iteration of its commercial-grade casting solution, STAYCAST, to hotels across the U.S.

STAYCAST utilizes the embedded Google Cast software to allow travelers to easily and securely stream their favorite movies, shows, music and more from their personal devices directly to the LG TV in their hotel room.

Google Cast works with over 5,000 apps on both Android and iOS devices, giving the same experience and ease of use to guests regardless of OS.

“Building Google Cast into LG TVs means less in-room hardware for hotels to install and manage, without sacrificing the experience and entertainment guests are looking for most,” said Jacob Benner, Senior Director of Hospitality at LG Electronics USA. “As an early adoption partner, SONIFI plays a key role helping hotels deploy the LG TVs with embedded casting, and we’re looking forward to expanding our collaboration to even more properties this year.”

The solution can be enabled remotely without a room visit, offering hotels a simple process for this increasingly must-have amenity.

“This embedded version of casting also carries over the reliability of SONIFI’s patented device isolation technology and security settings that benefit both hotels and guests alike,” said Kara Heermans, SONIFI’s Senior Vice President of User Experience and Product Management.

Just like the 500,000 hotel rooms with STAYCAST today, guests pair their mobile device to the TV with a QR code to stream their favorite content without entering their credentials onto the TV, they can only cast to the TVs in their room, and their secure pairing is automatically disconnected at checkout. Plus, staff and guests have access to 24/7 support from SONIFI.

“We’ve been so pleased with the implementation and user response during the embedded casting pilot projects,” Heermans said. “LG and Google have been incredible partners, as always, and we’re confident that the expanded launch of the casting solution will bring many more happy customers and guests.”

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming and in-room entertainment. Learn more at sonifi.com.

View the press release on PR Newswire.

Hotelier magazine feature article

Hotel guestroom entertainment systems have experienced a remarkable evolution driven by rapid technological advancements and shifting consumer expectations. As travellers increasingly seek a home-away-from-home experience, hoteliers are partnering with hotel Internet Service Providers (ISPs) to implement cutting-edge technologies that meet these demands. This partnership is setting new standards in hospitality, re-defining luxury and convenience.

…

Luxury hotels, such as Hyatt, have teamed up with LG and guest technology provider Sonifi to integrate Google Cast into LG hotel TVs set for this fall. Kara Heermans, SVP of Product & User Experience at Sonifi, says, “With LG and Google, we can have that software built into the TV, which means that compatibility is always available without a separate device. Guests still have access to an HDMI port. They can still plug in their computers or gaming devices that they bring along.”

“Back in the day, you had access to movies that you didn’t get at home,” says Richard Lewis, VP of Technology & Research at LG Business Solutions. “Now, you can get that personalized, frictionless experience at the hotel. We [now] see a pick-up of extended stays, which are longer than a typical week’s vacation. People are [either] travelling for business or they’re discretionary travellers.”

“We [also] see a lot more boutique hotels offer a community experience,” says Heermans. “Some hotels are cropping up within apartment buildings to make it feel like you’re truly living there. That ties into the extended stay, where folks will stay for two weeks due to the wide acceptance of remote work.”

Read the entire article on hoteliermagazine.com. 

LOS ANGELES (June 24, 2024) – Leading global guest technology provider SONIFI continues to innovate hospitality technology with the development of a new commercial-grade enterprise casting solution with Google and LG Electronics.

The solution includes Google Cast software embedded in LG’s smart hotel TVs so that guests can watch content from their streaming services without the need for additional hardware in the room. Google Cast works from both Android and iOS devices to LG’s smart hotel TVs, providing a seamless viewing experience regardless of OS.

“With embedded casting, it’s one less device to install, configure, manage and monitor in the guest room, creating operational efficiencies for hotels and a convenient amenity for guests,” said Michael Kosla, Senior Vice President at LG Business Solutions USA, the hospitality industry’s leading TV provider.

As with SONIFI’s current casting solution, STAYCAST, guests pair their mobile device to the TV with a QR code to stream content from thousands of apps anytime during their stay without the need to enter their credentials onto the TV. SONIFI’s patented device isolation technology means guests can only cast to the TVs in their room, and their secure pairing is automatically disconnected at checkout.

“We’re excited to launch a simple casting deployment option with the security, reliability and ease of use hotels and guests expect,” said Kara Heermans, SONIFI’s Senior Vice President of User Experience and Product Management. “It’s a great experience for staff and guests alike, who still get 24/7 support from SONIFI, just like with STAYCAST today.”

SONIFI’s STAYCAST casting solution debuted in 2016 and is now deployed in more than 500,000 rooms around the world.

As an early adoption partner, SONIFI will start deploying the LG smart TVs with built-in Google Cast this fall.

“With the combined expertise of LG, Google and SONIFI, we have a real advancement for more efficiently and reliably delivering the in-room entertainment guests want most,” Heermans said. “This partnership has been a true collaboration, and we’re excited to see it evolve into continued innovation for hospitality as a whole.”

SONIFI will showcase the new built-in Google Cast solution in booth 2836 at the 2024 HITEC event June 24–27 in Charlotte, North Carolina.

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming and in-room entertainment. Learn more at sonifi.com.

View the press release on PR Newswire.

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