LOS ANGELES (November 18, 2025) – POSH on Kirkwood—the newest boutique hotel in Bloomington, Indiana—has partnered with leading guest technology provider SONIFI to offer premium in-room entertainment and conveniences that both delight guests and drive additional revenue for the property.

POSH on Kirkwood has transformed a former downtown bank into a luxurious destination for people visiting Bloomington and the nearby Indiana University.

Each of the property’s 45 suites features custom furnishings, spa-inspired bathrooms and modern amenities, including interactive features and entertainment from SONIFI on Samsung smart hospitality TVs.

Customizations on the SONIFI interactive TV platform showcase POSH’s incredible amenities, including an upscale cocktail bar located in the building’s original bank vault, three outdoor terraces, a custom sauna room, complimentary bikes to explore the city, and an on-site bagel shop.

And for when guests are in their rooms to relax and recharge with familiar comforts, SONIFI’s system provides live TV programming from DIRECTV, an extensive selection of on-demand movies and wellness content, and secure streaming from more than 5,000 apps with SONIFI’s patented STAYCAST solution.

“Our suites are designed to be a sanctuary of comfort, style and calm,” said Matt Swisher, General Manager at POSH on Kirkwood. “Making sure our guests have all the in-room amenities they want most, including their favorite entertainment, is part of that.”

POSH on Kirkwood is one of the first hotels in the country to implement the newest iteration of STAYCAST that uses Google Cast™ software embedded directly in Samsung smart hospitality TVs.

Building Google Cast into Samsung’s HBU800N and HGU7010F TV models means less in-room equipment for hotels to install and manage, without sacrificing the experience and entertainment guests expect. With the embedded Google Cast technology, guests can cast movies, shows, music, sports and more from their Android and iOS devices to the TVs in their room.

Elevating in-room experiences with SONIFI’s interactive system and entertainment options reflects the attention to detail and thoughtful design POSH on Kirkwood puts into every element of its property. SONIFI’s system helps make sure guests don’t miss any of it.

Personalized, time-aware guest messages, on-screen promotions and QR codes for bookings make it simple and convenient for guests to enjoy the full experience, while also driving satisfaction, revenue and loyalty for the hotel.

“POSH on Kirkwood is setting a new standard for boutique hospitality, balancing luxurious elegance with modern comforts and technology to create unforgettable stays,” said SONIFI CEO Ahmad Ouri. “We’re honored to have SONIFI be part of the experience POSH is creating for its guests.”

 

About POSH on Kirkwood

POSH on Kirkwood is a boutique hotel nestled in the vibrant heart of Bloomington, Indiana, where curated styling and signature experiences infuse every moment with a sense of timeless luxury. Housed in a historic former bank, POSH on Kirkwood is now a haven of sophistication with an ambiance that is rooted in tradition yet refreshingly modern. See how the hotel creates a seamless blend of high fashion and Midwestern charm at poshhotelbloomington.com.

 

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than 1.1 million rooms across 5,400 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

 

Android and Google Cast are trademarks of Google LLC.

 

Read the press release on PR Newswire.

LOS ANGELES (October 7, 2025) – Southern California’s premier luxury hospitality management company JC Resorts has partnered with SONIFI, the industry leader in guest technology, to bring the in-room entertainment guests want most alongside customizable features that drive revenue and operational efficiencies at its properties.

The two companies’ relationship began with SONIFI’s interactive TV system being fully deployed in each guest room at San Diego’s Rancho Bernardo Inn and the newly redesigned Surf & Sand Resort in Laguna Beach.

Blending sophistication with simplicity, the interactive TVs give guests intuitive and user-friendly access to curated live programming, secure streaming options to thousands of apps, and exclusive on-demand movies and wellness content.

The system also allows JC Resorts to promote on-site amenities, services and revenue centers through branded menus and custom promotional content. Guests can explore the resorts’ signature dining options, book luxurious spa appointments, and discover artfully crafted areas of the properties — all from the comfort of their room.

This strategic collaboration supports JC Resorts’ dedication to elevating hospitality through innovation, personalization and premium service. The thoughtfully tailored guest technology experiences of SONIFI’s solutions reflect the broader shared dedication between the two companies to anticipate modern guest needs, especially as digital convenience continues to define luxury hospitality.

“Our commitment at JC Resorts is to go beyond expectations and create lasting impressions,” said Diane Li, Chief Information Officer at JC Resorts. “Today’s travelers expect the same quality and convenience in their in-room entertainment as they enjoy at home. SONIFI’s platform not only delivers that elevated service, it also gives us a powerful tool to communicate with our guests and showcase everything our resorts have to offer.”

“At SONIFI, we’re proud to partner with hospitality leaders like JC Resorts with technology that increases guest satisfaction while delivering incremental revenue and meaningful business outcomes for the property,” said Roy Kosuge, Chief Operating Officer at SONIFI. “By combining interactive content with seamless entertainment options, we’re giving guests more control over their stay, while giving hotels smarter ways to engage with and delight them.”

 

About JC Resorts

JC Resorts is a premier owner and manager of esteemed resorts and premium golf courses, rooted in Southern California with over five decades of expertise in luxury and lifestyle hospitality. JC Resorts specializes in comprehensive services focused on the guest and a deep desire to share Southern California’s one-of-a-kind beauty. Its distinguished portfolio of sought-after inspiring escapes includes 20 resort and golf destinations such as Rancho Bernardo Inn, Surf & Sand Resort, Terranea, Scripps Inn, La Casa del Zorro, Cross Creek Golf Club, and Rancho Bernardo Inn Golf Course. For more information on JC Resorts, follow us on social media or visit www.jcresorts.com.

 

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than 1.1 million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

 

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View the press release on PR Newswire.

Chief Operating Officer Roy Kosuge recently chatted with Canada’s Western Hotelier magazine about the evolution of in-room entertainment.

Excerpts from the conversation:

“We live in a time of over-the-top streaming entertainment at home, to take just one example, with users having quickly gotten used to being able to tailor their entertainment experience.”

* * *

“In the past six months we partnered with LG to provide embedded casting, and this is already in use in a number of high-end hotels. We’re also working with another major brand to expand our embedded casting offerings.”

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“We’ve been studying how to leverage the TV beyond guest satisfaction: specifically, we’re determining different ways it can drive revenue for the hotelier. Late checkout is one capability that we have already deployed; upcoming will be the integration of loyalty experiences.”

A Hospitality Upgrade feature article

By Ahmad Ouri, SONIFI CEO

 

Guest technology doesn’t just have to be a cost line at your property.

Instead, it could be an extension of your revenue management strategy.

Here are some ways that reframing basic amenities like Wi-Fi and in-room TVs can boost both guest satisfaction and your bottom line.

Tune in to promoting your brand and revenue centers

With an average of 73% of guests turning on the TV in their room during a stay, you have incredible potential to reach a captive audience.

A good interactive TV system will transform what was once a passive entertainment endpoint into a powerful digital marketing tool. Extending your brand to the TV brings your unique draw into an engaged environment, on the largest screen in the room, with minimal distractions.

Customizable interactive features allow guests to use the TV to learn about on-site dining options, explore spa services, and take advantage of late checkout offers.

Curated content like property-branded videos, custom guest messages, and exclusive offers can deepen a guest’s emotional connection and loyalty to your brand.

And these aren’t just self-service conveniences for guests; every upsell and booking activated by the TV is a time-saver for your staff, as well as an immediate, trackable transaction for your property.

Additional promotions for on-property services or F&B specials can be automated to display based on inventory, demand, and time.

Integrations with PMS and CRM systems allow you to target promotions based on guest profiles, which increases personalization, conversion, and relevance.

When a relevant message is delivered to guests at the right time, it drives revenue for your hotel and value for your guests.

It’s also worth noting that when guests use in-room TVs to make decisions instead of calling the front desk, it alleviates workload for your staff and creates operational efficiencies—an especially important gain for properties navigating staffing constraints.

Welcome in partners and sponsors

Another revenue angle for the TV is advertising and sponsorships, with on-screen placements from local partners or premium service groups, as well as FAST (free ad-supported streaming television) channels in your programming lineup.

When integrated tastefully and targeted correctly, this becomes another monetizable touchpoint that enhances the guest journey.

These advertising opportunities are typically automated, requiring minimal effort for your staff, and include revenue sharing, ad income, or both for your property.

Pair this with revenue sharing from VOD purchases on your TV system, and you’ve got a reliable passive income stream that could offset your monthly service fees for in-room technology.

Cater to group experiences

For conference and group services, offering a custom TV package can be a high-impact, low-effort upsell opportunity.

It could include options like custom branding, messages, schedules, channel lineups, VOD listings, and on-prem (and on-theme) specials offered throughout the event, all automated to be promoted when event organizers know attendees will have downtime.

You can also extend the experience beyond guest rooms with custom Wi-Fi packages for groups and events.

Offering reliable private internet access is just the start. Add in customized splash pages, branding, SSIDs, bandwidths, and scheduling, and you’re standing out from the competition and booking more events at your property.

When you consistently deliver cohesive digital experiences that are personalized and catered to these specific audiences, you can drive long-term revenue through repeat business and industry referrals.

Focus on the guest, not the gadget

The best guest technology strategies don’t chase the latest buzzwords. They focus on frictionless experiences. That means selecting solutions that are intuitive for guests, easy for staff to manage, and flexible enough to scale as your property evolves.

It also means putting the guest at the center of every decision.

How can technology solve a problem, remove a hassle, create delight, or unlock value?

If the answer is clear, so is the business case.

And these examples aren’t theoretical. Many hotels are seeing concrete financial results when guest-facing technology is included in their business strategies, increasingly shaping how properties differentiate themselves, earn loyalty, and drive revenue.

 

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Read this article and watch a video from SONIFI CEO Ahmad Ouri on hospitalitupgrade.com.

Western Hotelier magazine reporter Robin Brunet talked to several communication technology leaders about how they’re providing high-tech solutions for budget-conscious hoteliers in Canada.

Article excerpts:

Roy Kosuge, chief operating officer at SONIFI, points out that his company is increasingly focused on helping hotels with limited budgets achieve the high quality of communications systems enjoyed by venues with deeper pockets.

He says, “Specifically, we use existing coaxial systems to operate products such as SORA, our next-generation interactive platform for hospitality.”

For over 40 years, SONIFI has been helping hoteliers improve guest satisfaction, simplify operations, and increase revenue with a variety of technologies and services.

SORA offers smart features and visually compelling interfaces to deliver personalized guest experiences; it’s designed as a visual complement to a guest’s overall stay and features a flexible platform that operates on and supports multiple in-room hardware options, including Google Chromecast, set-top-boxes, and smart TVs.

This innovation allows hoteliers to make the most of their existing technology investments.

Kosuge goes on to say that “on the Wi-Fi side, G.hn is an old-wired networking, but we’re currently leveraging it to deliver high-quality Wi-Fi over coaxial systems.”

At a time when costs are rising faster than revenue for many hospitality properties, it’s vital that any communications technology will ultimately improve staff efficiency and the guest experience.

Fortunately, whether the solution applies to front desk or in-room entertainment, delivering such solutions is precisely what the major tech companies are focused on.

 

Read the full article at westernhotelier.com.

Hospitality Technology’s Michal Christine Escobar talked to Kara Heermans, SONIFI’s senior vice president of product and user experience, about the transformation of guest room televisions.

“We’re really trying to think about how the television screen can be a revenue generator rather than a cost center,” Kara said. It’s about building tools that reduce friction for staff, elevate the guest experience, and quietly generate revenue behind the scenes.

When it comes to AI, it’s about looking at it as a tool for reducing repetitive tasks, enhancing support, and creating faster, smarter guest interactions—not replacing the human touch. “Hoteliers don’t want to get rid of hospitality,” she said. “They just want to focus on delivering it where it matters most.”

Read the full article on hospitalitytech.com.

 

Kara also chatted on the RMWorldTravel radio show about how in-room TVs can create more personal connections with guests, driving satisfaction and revenue while also making operations more efficient for hotel staff.

Hear the full conversation in the July 19 episode on rmworldtravel.com.

MEXICO CITY (July 15, 2025) – With the opening of the new luxury resort Rosewood Mandarina, guests get five-star accommodations that include best-in-class guest engagement technology from SONIFI.

Located on the west coast of Mexico in the Riviera Nayarit, Rosewood Mandarina is nestled in a unique landscape of lush mountains, sprawling flatlands and pristine beachfronts. It’s the fourth property in Mexico for Rosewood Hotels & Resorts that opened this spring as a sanctuary where nature, culture and adventure converge.

With SONIFI’s interactive TV platform in each of the 134 suites, guests can not only access thousands of streaming apps via SONIFI’s patented STAYCAST solution, they also get an insider’s look at everything the resort has to offer.

With customized smart on-screen experiences, guests can explore activities like ziplining, surfing, golfing, horseback riding at the Mandarina Polo & Equestrian Club, and dozens of free fitness and wellness videos. They can also get a look at the curated cuisines of the resort’s signature restaurants and luxury offerings of the on-site spa, and easily book reservations throughout their stay.

“The Rosewood team truly understands the value of an interactive system for guests, and what it can do to elevate experiences at their properties,” said Shivan Sihota, Vice President of SONIFI Mexico and International. “It’s the entertainment and convenience guests look for, paired seamlessly with the branding and promotions an exquisite getaway like Rosewood Mandarina deserves. We’re proud to partner with Rosewood at this property and as they expand their presence in Mexico, redefining what an extraordinary guest experience can be.”

 

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more about SONIFI Mexico at sonifi.com/mexico.

 

View the press release on PR Newswire.

LOS ANGELES (June 3, 2025) – Premier real estate investment and hospitality management company Highgate has expanded its long-standing collaboration with SONIFI, naming the company a preferred partner for guest technology solutions across its hotel portfolio.

Under the new partnership, Highgate-managed properties have access to exclusive pricing and support teams for SONIFI’s full suite of solutions, including Wi-Fi, interactive TVs, streaming and free-to-guest programming.

Highgate selected SONIFI for its proven ability to deploy scalable, high-performance technologies across diverse brands and asset types. As part of the 2025 rollout, SONIFI will upgrade Wi-Fi networks at more than 70 Highgate properties in the U.S., enhancing digital infrastructure for both branded and independent hotels.

Among the flagship properties benefiting from the partnership is Florida’s TradeWinds Resort, a beachfront destination spanning 40 acres and 1,600 feet of shoreline. There, SONIFI will deliver managed Wi-Fi, linear TV and streaming content powered by an interactive platform that elevates the guest experience and unlocks incremental on-premises revenue opportunities.

“Our partnership with SONIFI is a strategic alignment with a technology leader that shares our commitment to delivering exceptional hospitality experiences,” said Mike Uwe Dickersbach, Chief Information & Digital Officer at Highgate. “Their understanding of the nuanced needs of our diverse portfolio makes them an ideal partner as we continue to innovate and scale.”

“Being named a preferred partner by Highgate reflects our shared vision for excellence in guest experiences,” said Ahmad Ouri, CEO of SONIFI. “We’re proud to support Highgate’s properties with reliable, revenue-driving technology solutions tailored to today’s hospitality demands.”

 

About Highgate
Highgate is a leading global real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing footprint in Europe, the Caribbean and Latin America. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. For more information, please visit www.highgate.com.

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

 

View the press release on PR Newswire.

LOS ANGELES (May 13, 2025) – Guests at the stunning Crystal Springs Resort now have an equally stunning in-room TV experience thanks to the property’s longtime technology partner SONIFI.

Located just an hour outside New York City, Crystal Springs Resort is a top travel destination for world-class golfing, luxurious spa treatments, culinary delights and unforgettable getaways.

The property has used SONIFI’s interactive TV platform in their guest rooms for many years; when they saw the company’s newest platform, though, they knew the modern look, convenient features and revenue-driving opportunities would be an update worth making.

Since the resort already had the room equipment and headend system set up on site, SONIFI simplified the process by using its latest deployment option, Headend Interactive, to upgrade the in-room experience.

“Crystal Springs Resort was a perfect candidate for this interactive TV headend deployment,” said Roy Kosuge, SONIFI’s Chief Operating Officer. “Using their existing TVs, remotes and RF infrastructure, we were able to improve their guest engagement platform without the need for room visits or rewiring.”

With the new interactive platform, Crystal Springs Resort welcome guests with a scene-setting video that automatically plays when the TV turns on. They’re also able to use the system’s features to promote all the resort has to offer. With customizable videos, guest messages, digital guidebooks and main menu highlights, guests get a closer look at amenities and enticing offers for the resort’s revenue centers.

“We have so much we want guests to know about, whether it’s our six top-rated golf courses, award-winning spas, 10 unforgettable dining options, multiple wedding and event venues, or guest services available at each of the two hotels on site,” said Larry Slonaker, Chief Information Officer at Crystal Springs Resort. “This updated system from SONIFI lets us showcase all of it in a way our guests are really responding to, and with Headend Interactive, it was very affordable with minimal impact during install.”

The interactive TV also gives guests easy access to their favorite entertainment like live TV programming from DIRECTV, secure streaming from thousands of apps with STAYCAST, and premium on-demand content.

“Guests at Crystal Springs Resort have high expectations for their experience there,” Kosuge said. “The resort delivers on every level, and we’re proud to have SONIFI be part of that, too.”

 

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

 

View the press release on PR Newswire.

 

Gaming & Leisure’s Voice podcast host John Cash Filippe welcomed Kara Heermans, SONIFI’s senior vice president of product management and user experience, to discuss how the role of the in-room TV—and the content on it—has evolved over the years, and why it’s more important than ever for hotels to pay attention to.

Watch & listen to the discussion:

 

LOS ANGELES (May 1, 2025) – The third annual TravelTech Breakthrough Awards program has named the Authentication and Management Platform (AMP) from global hospitality guest technology provider SONIFI as the 2025 “Guest Experience Solution of the Year.”

The prestigious awards program is conducted by TravelTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout travel technology companies, products and services around the world.

AMP is an enterprise-grade, self-service network management tool from SONIFI that simplifies how a hotel can configure, personalize and automate settings for the best connectivity throughout their property.

The Event Manager tool in AMP also lets hotels easily create private Wi-Fi networks with custom features that turn a typical amenity into bespoke experiences for conferences, weddings and events. Event Manager’s time-saving default presets and auto-configurations streamline how to create custom splash pages, branding, SSIDs, bandwidth settings, scheduling and much more for each event.

Advanced network, infrastructure and usage reporting in AMP gives users visibility into how a hotel’s network is being used so they can continually optimize their network and proactively maintain equipment. This also helps them make sure their Wi-Fi is ready to keep up with higher bandwidth demands, tighter security protocols, more connected guest devices and an increasing number of internet-dependent systems that are critical to a property’s operations like door locks, thermostats and POS stations.

“When hotels prioritize Wi-Fi—the amenity guests care about most—they show a true commitment to delivering an exceptional experience from check-in to checkout,” said SONIFI CEO Ahmad Ouri. “We’re honored to receive this TravelTech Breakthrough Award recognizing the impact of AMP in helping hoteliers enhance guest satisfaction, streamline operations and drive revenue through our advanced technologies and expert services.”

The mission of the annual TravelTech Breakthrough Awards program is to research and recognize the innovators who are transforming the travel technology landscape. The TravelTech Breakthrough Awards program aims to conduct the industry’s most comprehensive analysis of breakthrough technologies driving innovation and shaping the future of travel. This year’s program received received thousands of nominations from 14 countries, reflecting the global momentum and impact of travel technology advancements.

“SONIFI helps hotels meet their guests’ Wi-Fi demands while also using AMP to build a reputation of excellence. Wi-Fi has become the backbone of a great hotel experience. If a guest is frustrated by slow or spotty performance, it negatively affects their stay and reduces the likelihood of returning,” said Bryan Vaughn, Managing Director of TravelTech Breakthrough Awards. “From lobbies and guest rooms to the pool and on-site restaurant, guests expect seamless and reliable Wi-Fi. That’s why hotels across the country choose to power the best network experiences with AMP from SONIFI. Congratulations to SONIFI on winning the ‘Guest Experience Solution of the Year’ Award!”

 

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more at sonifi.com.

 

About TravelTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the TravelTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in travel technology products, services, and companies around the world. The TravelTech Breakthrough Awards provide public recognition for the achievements of travel technology companies and products in categories that include Property Management, Reservations Platforms, Airline Operations, Travel Analytics and more. For more information visit TravelTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

 

View the press release on PR Newswire.